Mr. Conner passed out our mid-terms for a class-wide review.
We went over every question...
then we started chapter 8..
and I think my slides are out of order..
(to be continued next class...)
Your scantron total ###/225 changes --> ###+12 points
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I missed:
2. Revolution (not evolution.. lol)
12. In today's advertising marketplace, most clients look at advertising agencies as partners, not vendors
True or False (*)
17. Calvin Klien and Targe are known for their strong in-house advertising creative depts
True (*) or False
19. In the spending breakdown between advertising, consumer sales promotion, and trade sales promotion, consumer sales promotion gneerally accounts for the largest percentages of marketers' budgets.
True or False (*)
21. Public relation is the form of marketing ###
False
23. The account planner's job in the advertising agency is t represent the viewpoint of the target audience throughout the advertising development process.
True (*) or False
27. consumer overload
28. fees / commission system
30. p106 total marketing dollars
32. changing
33. brand contacts
37. Liquor Advertising is - legal but largely discouraged by the liquor industry
38. puffery is legal use of terms not intended to mislead.
57. AC Nielson p220
59 False - Inside the agency, crreativity and idea generation are the Sole property of the agency's creative department (copywriters and art directors)
60 True. All agency functions are performed in an intensely
72. Milo Barnwell transmitted the first television picture FALSE
