Review Day

Bonus Quote # 5
"Your time is limited...
Don't let the noise of others' opinions
drown out your own inner voice."
– Steve Jobs

Last Class Kick-off Quote (not needed for test)

"I have seen rock and roll's future and its name is Bruce Springsteen."

Quote of the day (again, not needed for test)

"So as much as you may try to break creativity down to a formula, you really can't. A great tagline involves the perfect mix of right-brain creativity and left-brain strategic thinking. Both are critical. After all, it doesn't matter how clever it is, if it's the wrong message, and it won't matter how strategically smart it is if it's dull." 

- John Follis

Ya Might Wanna Know...This

Agency Diagram

Changes in world video by BB

Rosser Reeves

Several Acronyms

Ries & Trout's Theory

Branding - different ways to think about a brand

Problems of categories of Advertising & problems of Media

Account Planning

Sales Promotion

Account Planning

Consumer Aperture

Agencies "breaking things up"  (same thing different way)

Challenges: Advertising's effectiveness

Agency Diagram: Terminology

Marketing & Advertising: What one role plays vs. the other

Brand Concepts

Marketing Process

Significant challenge for Marketing

How agencies work / structured / what departments do what

Marketing & Advertising: Who does what / how they complement and work together

Full Service Agencies & Not so full service agencies: how does that business work

Changing face of media: what causes the problems and changes / overcoming what?

Sales Promotion

Direct Marketing:

PR & Advertising: work together / who does what

Research: Quantitative, Qualitative, etc.

Chapter 9 Highlights

Media Terms

Terms of the Marketing & Advertising Plan

brand contact points


He said he didn't cover EVERYTHING on the test, but you should get the gist.


Note that the bonus quotes will be answered DIRECTLY on the test paper (not the scantron)
So make sure you have your name on the test itself!