Ch 8 - Marketing & The Planning Process (contd)

(to be continued next time.)

Then we took a quiz.

MidTerm Review / Ch 8 - Marketing & The Planning Process

Mr. Conner passed out our mid-terms for a class-wide review.

We went over every question...

then we started chapter 8..
and I think my slides are out of order..

(to be continued next class...)

Your scantron total    ###/225 changes --> ###+12 points

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

I missed:

2. Revolution (not evolution.. lol)

12. In today's advertising marketplace, most clients look at  advertising agencies as partners, not vendors

True or False (*)

17. Calvin Klien and Targe are known for their strong  in-house advertising creative depts

True (*) or False

19. In the spending breakdown between advertising, consumer sales promotion, and trade sales promotion, consumer sales promotion gneerally accounts for the largest percentages of marketers' budgets.

True or False (*)

21. Public relation is the form of marketing ###

False

23. The account planner's job in the advertising agency is t represent the viewpoint of the target audience throughout the advertising development process.

True (*) or False

27. consumer overload          

28. fees /  commission system

30. p106 total marketing dollars

32. changing

33.  brand contacts

37. Liquor Advertising is - legal but largely discouraged by the liquor industry

38. puffery is legal use of terms not intended to mislead.

57. AC Nielson p220

59 False - Inside the agency, crreativity and idea generation are the Sole property of the agency's creative department (copywriters and art directors)

60 True. All agency functions are performed in an intensely

72. Milo Barnwell transmitted the first television picture FALSE

MarComm: Public Relations

The class democratically decided to view our grades or leave early. Then Crystal of the Front Row Nerd Crew shared that some of the questions from our Mid Term were on the practice quizzes on adbuzz.com which correlates to our book.

I'm going to attempt and take pix of the slides .. here goes...








It's not marketing info, persay.. but it is informing ppl about the company's activity.




Edelman is the largest by far. Concentrated power in the main few.



Tourism video about having the best job "feeding the fish" of the island and "checking the mail" in an airplane.








^^ eh, skip if you want



A video was show how "The Truth" (teen tobacco campaign) traveling with a band. "The Truth" had a mobile booth with games and giveaways.





Who is the person that pulls this all together?



LTV = LifeTime Value




Conclusion..
You Can Make Your Mark in Mar Comm

Midterms were shown, but taken back for grade recording.